the physical

In the age of digital photography, where images can be captured, edited, and shared instantly with just a few taps on a screen, the value of owning print photography may seem diminished. However, there is a profound significance in holding a tangible photograph in your hands, one that cannot be replicated by its digital counterpart.

Print photography carries a sense of permanence and authenticity. When a photograph is printed, it becomes a physical object that can be displayed, cherished, and passed down through generations. It is a tangible representation of a moment frozen in time, capturing emotions, stories, and memories that can be revisited again and again.


Limmited Edition Shirts

Interview x Jakob LR

Photography has slowly become the underlying language of modern society. The focus on capturing authentic candid moments of life, all within the rules of the medium, is something that keeps me glued to my camera. Picking up a tool to document life invites magic to happen right in front of you. If you train yourself to read these visual moments sculpted by light, you truly get to rediscover the whole world around you…

(Click below for full interview)